Doron Gerstel – a successful, multi-award-winning corporate leader – brings category-reinvention and hyper-growth experience from major technology companies, such as Perion Network, Panaya, and Nolio.
Tel Aviv, Israel, November 6, 2024 — Pixellot, the global leader in automated sports video and data solutions, today announced a significant leadership transition. After nearly ten years at the helm, Alon Werber has informed the Board of Directors of his decision to step down as CEO. The Board has appointed Doron Gerstel, a seasoned executive known for leading companies such as Perion Network, Panaya, Nolio, Syneron and Zend Technologies, as the new CEO, effective immediately.
“After nearly a decade as CEO, I have decided to move on to other challenges,” said Alon Werber. ” I do so with gratitude to everyone who made our success possible, and with a deep sense of accomplishment. It was a privilege to lead the company that pioneered and became the market leader in automated sports video and data solutions. Pixellot is stronger than ever, with over 40,000 systems deployed across 80 countries, streaming 150,000 games monthly across 19 sports. Thanks to Pixellot, countless families can watch talented young athletes engage in the character-building activities that sports represent. I wish Doron the best; with his experience and track record, I’m confident that he will lead Pixellot to continuous innovation and new heights”
“Pixellot’s Board of Directors is deeply grateful to Alon for his leadership and strategic vision over the past decade. His dedication has been instrumental in driving Pixellot to its current success” said Ronen Nir, Managing Director at PSG and a board member of Pixellot, “We are extremely happy with Doron Gerstel joining us as CEO. Doron’s extensive experience and track record in building world-class teams, creating performance cultures, and driving transformative growth across a variety of industries and verticals make him the ideal person to lead Pixellot into its next exciting chapter. He knows how to anticipate market trends and position companies to seize the opportunities of today and tomorrow.”
Doron Gerstel expressed excitement on taking on his new role. “I knew that it would take a profound opportunity to bring me off the bench, and running Pixellot is precisely that position. I am honoured to join Pixellot, a company that has invented and scaled new technologies that enable what’s happening on the field to be streamed to millions of fans worldwide. Sports play an essential role in teaching us the importance of preparation, resilience, healthy competition, and the power of community. Alon and his team have done a tremendous job building a platform that empowers sports organizations everywhere. I look forward to working closely with the talented team at Pixellot to create new growth opportunities and drive the value we bring to our partners, customers, and the broader sports community,”
Pixellot, founded by Dr. Miky Tamir and Gal Oz, who serves as the company’s CTO, has raised approximately $220 million to date and has developed significant operations in North America, Europe, and Africa. The company currently employs 200 people, most of whom are based in Israel and the US. Among its clients are some of the world’s leading sports organizations, such as MLB, FC Barcelona, Real Madrid, and numerous soccer federations worldwide, including those of Argentina, France, Portugal, and Belgium.
Pixellot recently achieved significant milestones, solidifying its leadership in automated sports broadcasting. The company surpassed 5 million live games streamed, demonstrating its global reach and scale, and launched a new highlight service alongside the Pixellot Air NXT, an advanced portable unit. Strategic distribution partnerships were formed with NBC Sports Next’s SportsEngine to enhance youth sports coverage in the US, and its Automated Video Solutions products were approved by FIBA.
About Pixellot
Pixellot is the leading provider of AI-automated sports production solutions. Founded in 2013, the company offers a comprehensive range of solutions that simplify the process of live sports broadcasting. Pixellot’s technology automatically captures, produces, and streams sports events to fans, media organizations, and teams around the world. With over 40,000 systems deployed across more than 80 countries, Pixellot has made professional sports broadcasting accessible to leagues, teams, and schools at all levels.
