“Franceinfo x PimpMyLive: The first 100% interactive show in France” is one of the three finalist projects for the prestigious 2024 IBC Innovation Awards.

The Belgian company PimpMyCompany is one of the three finalists in the “Content Everywhere” category of the IBC Innovation Awards, a globally recognized event that celebrates the best innovations in the media and entertainment industry. “PimpMyLive” stands out for its ability to enhance viewer engagement. The solution developed by the Belgian company introduces a new level of interactivity to radio and television programs.

The nominated project is a collaboration between PimpMyCompany and Franceinfo for its show “Le monde de Loison / On vous répond”.

Viewers are invited to scan a QR code displayed on the screen to interact with the show in real time. They can send written messages, ask questions, or share voice messages, photos, or videos via multiple channels: Facebook, WhatsApp, or a web form. The tool can also be used to share live polls and results. “In ‘Le monde de Loison / On vous répond,’ PimpMyLive is utilized to its full potential: viewers share their opinions and ask live questions, while journalists can select and filter the incoming content (audio recordings, videos, photos) and decide which will be aired. All of this happens seamlessly in the control room, without disrupting the viewer’s experience”, explains Nicolas Mommens, co-founder of PimpMyCompany. “It brings a level of interactivity to television that didn’t exist before”.

“In ‘Le monde de Loison / On vous répond’, PimpMyLive has significantly boosted viewer engagement. The content submitted to the editorial team enriches the program, offering a unique way for it to stand out from other shows”, comments Romuald Laurent, Head of Communications at PimpMyCompany.

The nomination of PimpMyLive for the 2024 IBC Innovation Awards is yet another testament to the innovative nature of the solution developed by the Belgian company. The software is already used by a dozen television channels and radio stations in France, Belgium, and Luxembourg, including FranceInfo, RTBF, RTL-TVI, RTL Letzebuerg, Fun Radio, NRJ, and France Inter.

The IBC Innovation Awards ceremony will take place on September 15th from 6:00 PM to 7:30 PM in Amsterdam, the Netherlands.

PimpMyCompany will also be present at the event at the AWEX pavilion, Booth 10.D31H.

About PimpMyCompany

PimpMyCompany is a Belgian company based in Waterloo, specializing in media tools development. Its main solution, PimpMyLive, enables interactivity in radio and television programs by centralizing text, audio, video, and photo messages from various sources (app, web form, WhatsApp, Messenger, Facebook, SMS, emails) onto a single control screen, facilitating instant broadcast on air.
Among its clients are prestigious groups such as France TV, Radio France, M6 Group, NRJ, RTBF, RTL Belgium, and RTL Lëtzebuerg.


For more information, visit pimpmy.company

About IBC and IBC Awards

The IBC Awards recognize the best innovations in the media industry. There are five categories: Content Creation, Content Distribution, Content Everywhere, Social Impact, and Environment/Sustainability. Three companies are nominated as finalists in each of the five categories.


For more information, visit  https://show.ibc.org/ibc2024-awards-shortlist