By developing and implementing the global marketing and communications strategy, Thony will be a crucial part of TRIAX transformation into becoming the preferred solution provider of connectivity technology for the Hospitality sector and related markets.
For the past 10+ years, Thony has been working in different marketing and communications roles in international B2B industrial companies – latest as Marketing & Communication Manager - Denmark at the British packaging company DS Smith. Especially his experience with converting product features into customer value and his datadriven, digital approach to Marketing fits the TRIAX strategy.
“Thony’s focus on customer centric communications and digital marketing will be a strong asset for TRIAX and essential for our commercial strategy and digital business aspirations,” Chief Commercial Officer Uffe Byskov says.
On the appointment Thony said: “I am really delighted to get the opportunity to join TRIAX and the exciting digital journey the company is on. I look forward to the great challenges ahead.”
Thony will be based at TRIAX headquarters in Hornsyld, Denmark, leading the Group Marketing team as well as supporting the regional marketeers with local deployment of the Group Marketing and Communications strategy.
About TRIAX: TRIAX is a global supplier of reliable, innovative products and solutions for the reception and distribution of video, audio and data signals. Our Products are used in homes, businesses and operator networks by broadcasters, satellite, cable and telecom operators. Our Solutions combine our hardware and software expertise to deliver value to hospitality and related markets, through a partner network of system integrators, large installers and operators. TRIAX’s headquarters, production and R&D base is in Denmark. With 9 international sales subsidiaries we operate in more than 60 distributor countries. The TRIAX team consists of 260 employees and is owned by Polaris Private Equity. See www.triax.com for further info