IBC2010 - The News that MattersIBC starts next week, and already looks set to be an extremely rich source for stories and generating feature content. While many are still under Non Disclosure Agreements and we cant mention them specifically, there are a lot of product launches coming up from the shows 1,300+ Exhibitors, with stereoscopic 3D, HD DSLR production and audio being particularly busy areas. The Conference too has a rich vein of strong, newsworthy themes, with stereoscopic 3D again featuring heavily, alongside detailed examinations of the health of the industry, the increasing importance of social media, and the evolving role of sports broadcasting.