Gencom Technology Limited announced this week the completion of a Management Buyout
process under which Sales Director Keith Bremner and Managing Director David Barnard have
acquired 100% of shares in the company from previous owner, Darren Frearson.
Broadcast Industry veteran Frearson, acquired the Gencom Technology group of companies in
2013 and was CEO until 2015 before stepping back.
“David and Keith have done a fantastic job of running the New Zealand business and I am happy to
be leaving the company in safe hands,” said Frearson. “I very much enjoyed my time with the
Gencom team and will be sorry to leave such a talented and dedicated group of people.”
When questioned about the future, Frearson says “I’m not planning on retiring just yet, but I will
certainly be slowing down a little whilst continuing to invest in new and exciting opportunities in
According to Barnard, “Darren has been a fantastic leader over the last five years, steering the
company through some challenging times whilst expanding our scope of expertise, including into
the RF space with the integration of another of his New Zealand companies, The Bridge
Networks, in 2016”.
Bremner added, “Darren’s energy, enthusiasm and entrepreneurial spirit has been an inspiration to
us, and we’re grateful for the opportunity to take the company into its next phase of development.
With the rapid technology and business changes occurring in the media industry, Gencom needs
to continue evolving and expanding its scope of technical expertise and consultancy services.
We’re looking forward to setting Gencom on a course for its next 50 years.”
Media Technology Pacific (MTP), New Zealand’s only broadcast and media conference, also forms
part of this part of the transaction. MTP was solely owned by Frearson and has quickly become a
must-attend event for the industry in New Zealand. Barnard and Bremner will continue to
produce this event in the future.
ABOUT GENCOM TECHNOLOGY LIMITED
Gencom Technology is New Zealand’s leading provider of integrated media technology solutions
with a reputation for inspiration, partnership and support.
End-to-end technology solutions for the broadcast, digital media and telecommunication industries
are the company’s speciality. As the broadcast and IT industries have converged, Gencom has kept
at the forefront of technological developments including HDR/UHD, IP video, and virtualisation &
cloud services. The company’s highly experienced and talented engineers have specialist expertise
across a range of disciplines including broadcast operations and workflows, ICT infrastructure, RF
engineering and media management and migration. Gencom’s head office is located in Auckland
New Zealand, with regional offices around the country as well as a network of affiliates and
contractors around the world whom we can call on as needed.
Gencom’s ‘can do’ attitude promotes confidence in any project. Clients and business partners are
inspired not only by Gencom’s enthusiasm and experience but also with the efficiency and costeffectiveness of our media technology solutions.