Launch follows partnership with Irdeto to offer secure, instant pay TV without a set-top box or an external module
Home appliance and consumer electronics manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device. The 43” UHD CASTV will be available in Croatia under the JVC brand, offering content from local Croatian DTT pay TV operator EVOTV.
The launch has been enabled by Irdeto and Vestel’s partnership to implement Irdeto’s TV Cloaked CA solution. This allows the secure delivery of premium content direct to Vestel’s 4K TVs. The new JVC UHD CASTVs can directly receive broadcast DVB Satellite, Cable or Terrestrial content with pay TV protection, through integrated tuners and demodulators. This makes subscribing to pay TV even easier for consumers as they only need to connect the TV to the broadcast network to get started.
“The launch of the JVC CASTVs addresses a market need in providing more cost-effective content delivery choices for pay TV operators while also drastically reducing subscriber acquisition costs, with no hardware subsidy required,” said Hakan Kutlu, Vice President of Marketing and Product Management, Vestel. “The partnership with Irdeto has enabled this launch as Irdeto TV Cloaked CA ensures that we can give a great experience for our customers, providing easy and secure access to premium pay TV content directly through the TV.”
“This partnership, and subsequent launch of JVC UHD CASTVs, is a real innovation in the industry,” said Steeve Huin, Vice President of Strategic Partnerships, Irdeto. “With no need for a separate STB or CI CAM module, consumers can have easier access to services, making new subscriber acquisition seamless for operators. All the while, Irdeto TV Cloaked CA provides premium software security to protect high value content.”
“We’re focused on offering our customers a great experience in all stages of the customer lifecycle and with the JVC CASTV product, customers can easily start enjoying our DTT and OTT services immediately after product installation,” said Domagoj Frank, CEO at EVOTV. “The new JVC CASTVs allow consumers to watch pay TV straight out of the box and will help us to reach new customers through retail sales channels. We will continue to make our content and services as easily accessible as possible, with the highest levels of content security.”
Irdeto TV Cloaked CA is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. By partnering with Irdeto, Vestel ensures the highest level of content security for operators and content owners who want to deliver premium content and pay TV services directly through the TV. In the coming months, Vestel plans to release CASTVs in 49” and 55” screens as well as launching in new markets including Germany, Austria and Uzbekistan.
Irdeto is the world leader in digital platform security, protecting platforms and applications for media & entertainment, games, connected transport and IoT connected industries. Irdeto’s solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With 50 years of expertise in security, Irdeto’s software security technology and cyberservices protect over 5 billion devices and applications for some of the world’s best-known brands. With a unique heritage in security innovation, Irdeto is the well-established and reliable partner to build a more secure future where people can embrace connectivity without fear. Please visit Irdeto at www.irdeto.com.
Comprised of 26 companies, Vestel Group is a multi-industry manufacturer operates in consumer electronics, household appliances, mobile technologies, LED lighting and defense. Testimony to the global importance of Zorlu Holding across multiple technology sectors, Vestel is not only thriving at home in Turkey with its 10 companies, but also through a further 16 subsidiaries that have been set up in various other parts of the world. Thanks to its renowned manufacturing and R&D complex, Vestel exports to 155 countries and keeps its position as a global player.
Evotv is a digital terrestrial pay TV service that offers a unique option of simple, easily accessible and portable pay TV options. Evotv is available through pre-paid or post-paid service offerings, with Digital Terrestrial Television linear services and OTT content bundles. An additional and unique option on the Croatian market, evotv users can compile their own program set-up, by choosing between thematic program bundles known as ‘bouquets’. There are 6 bundle options available including news, documentaries, sports and entertainment, and premium TV channels, with one of the most popular TV brands in the world (HBO, Disney, Fox, Nickelodeon, SportKlub, Eurosport, Discovery, National Geographic, etc.). Evotv, when launched in 2012, was the first pay TV service in the world to commercially use DVB-T2 technology, and first one on the Croatian market, in 2016, to introduce HbbTV services on connected devices.