ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT is enabling real-world ATSC 3.0 field research and testing of next-generation television features at the National Association of Broadcasters (NAB)/Consumer Technology Association (CTA®) test station in Cleveland, OH.
Utilizing ATEME’s software-based TITAN solution, NAB/CTA is testing multi-channel HEVC encoding for ATSC 3.0 including advanced features such as UHD, HDR, DRM, next-gen emergency warning, SHVC and digital ad insertion.
In addition to superb video quality allowing NAB/CTA to deliver the ultimate viewing experience, ATEME’s solutions offer the following benefits:
Support for the entire ATSC 3.0 ecosystem
‘Blink-of-an-eye’ migration path to ATSC 3.0, HEVC or SHVC (Scalable HEVC)
Flexible Architecture: TITAN is server-agnostic and can run on any private/public & on/off-premises Cloud infrastructure with the same benefits and value proposition. License mobility is inherent.
“ATEME is very committed to the ATSC broadcast industry and we support several ATSC 3.0 field trials,” said Chad Hassler, VP North America for ATEME. “Our solutions enable broadcasters to reap immediate ATSC 1.0 gains and utilize technology that does not need to be repurchased for the exciting ATSC 3.0 future. We have assembled a dedicated sales and service team to bring our advanced technology to the US broadcast market.
Dr. Mickael Raulet, Director of Research & Innovations added: “ATEME is proud to support NAB/CTA. We collaborated to implement our advanced technology in the Next-Gen TV test station and to seamlessly demonstrate the delivery of new broadcast services and the real-world capabilities of the new ATSC 3.0 standard.”
ATEME (PARIS: ATEME), Transforming Video Delivery. ATEME is a global leader in AV1, HEVC, H264, MPEG2 video compression solutions for broadcast, cable, DTH, IPTV and OTT. More information is available at www.ateme.com.
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More about the NAB/CTA test station:
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
As a catalyst to the dynamic technology industry, the Consumer Technology Association (CTA)™ accelerates growth and progress for the fast-paced economy. With leading market research, CTA educates members, and by establishing standards, CTA shapes the industry at large. CTA is also the producer of CES®, the world’s largest annual tradeshow for consumer technology. The Consumer Electronics Show®, CES, showcases more than 4,400 exhibiting companies including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more.