The pay-TV industry has had an obsession with the technical aspects of OTT, rather than the consumer value proposition it can deliver and is under pressure for that very reason. Direct-to-consumer now occupies the minds of content providers.
Is it consumer aggravation that will lead to re-aggregation of content under a simpler model that delivers all content in one-place, or is that already happening as we speak?
Join Anthony Smith-Chaigneau, Sr. Director Product Marketing at OTTtv World Summit for the presentation “The Post-OTT Content Arms Race”. He will explore this “post-OTT” era and a complex landscape where the consumer continues to experience the fragmentation of content and a distorted value proposition and how pay-TV service providers implement new video strategies to stay relevant and competitive.
OTTtv World Summit brings together key decision makers and influencers from across the video and content ecosystem.