Special Report from IABM’s Business Intelligence Unit identifies key trends that are driving broadcast and media today
The Business Intelligence Unit of IABM, the international broadcast and media technology association, has today published a Strategic Industry Analysis ahead of IBC2018 which gives an invaluable briefing on, and analysis of, the key trends that are driving change in the broadcast and media industry.
As well as being published in an interactive presentation online here, printed copies will be available at IBC for all attendees at the IABM Executive Keynote Session (7.30am, Friday 14th September, The Forum), as well as to all IBC Conference and Leaders, Cyber Security and Telco & Media Innovation Executive Forums delegates, as well as SVG Sport Production Summit attendees. Copies can also be obtained in the IABM member lounges (8-F54 and on Level 2 in Hall 4).
The report is divided into a number of sections: an overview of the industry; drivers of change; financial indicators; demand- and supply-side trends, with the former moving increasingly to ‘build it yourself’ solutions; content chain investment trends as the industry increasingly becomes a ‘media factory’; and technology adoption trackers that show the current take-up and prospects for AI, cloud, AR, UHD, IP and Blockchain.
The report concludes that the media industry is undergoing unprecedented change as a result of new entrants, new technology and new consumer expectations. The new media environment shaped by these forces has become highly competitive and traditional media companies are disrupting themselves to adapt. They are going direct-to-consumer, consolidating and demanding different technologies to be more agile and efficient. Media technology suppliers are also having to reinvent themselves in response to this disruption as they strive to keep abreast of the fast-changing media landscape; the future of content supply chains lies in data, automation and optimization.
“As the pace of change in our industry continues to accelerate, our members are relying more and more on authoritative, relevant and timely business information. That’s why we have strengthened our Business Intelligence Unit with two new analysts,” said IABM Head of Insight and Analysis, Lorenzo Zanni. “This Strategic Industry Analysis report gives a taste of the kind of information the team is now producing – carefully researched and keenly analyzed to help IABM members keep ahead of the curve and continuing to thrive despite the rapidly changing business environment.”
IABM (www.theiabm.org) is the international trade association for suppliers of broadcast and media technology. IABM facilitates the important networking and interaction between suppliers that shape and define the unique ecosystem of the broadcast and media technology industry.
IABM supports member companies with a comprehensive range of services across market intelligence, training, technology, exhibitions and best practices – all designed to help them do better business. We hold the interests of member companies as paramount, and strive to provide strong guidance and support at every level in all geographies.
We understand that in today’s rapidly changing media landscape, our members have never had a greater need for timely, relevant and effective advice and support. IABM’s mission is to be an ever more powerful beacon that is highly responsive to all our members’ needs in a timely fashion, helping them to prosper and navigate change successfully