Editorial

Time for NAB Reality Check

 Above image source – “Allegiant,” Summit Entertainment

 “Great leaders don’t seek power. They’re called by necessity.” Johanna, “Allegiant,” Summit Entertainment, 2016

The great thing about the NAB show (heck, any trade show) is that there’s a solid mix of real stuff, sorta’ good ideas and downright whimsical wishes.

Don’t believe us?

Years ago, we came away from CES swearing to gawd 3D and 4K was going to be things … now!

3D was a wish and caused us to endure a bunch of really awful 3D films.

4K was beautifully fantastic but the infrastructure was still heavily invested in HD and the distribution infrastructure was barely beyond dial up.

But consumer goods folks are always focused on telling you how great things are going to be when the infrastructure is there to support it.

It has taken years of technological improvement, price reductions and investment to make it real. 

In fact today, most projects are shot in 8K and 12K even though the pipes don’t have the bandwidth to deliver flawlessly.

Producers and studios just want to futureproof projects for … tomorrow.

And yes, downscaling a project from 8K/12K to 4K does make for a better show/film to watch, enjoy.



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Thefuture.tv, founded in 2005, is an independently owned organization that explores the future of broadcasting. It features articles, editorials, and interviews on a wide range of topics related to the ever-evolving landscape of media and entertainment. Here are some key areas of focus:

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Editorial

Content...But People Everywhere Want Localized Content from Everywhere

  "I know the Dewey Decimal System, Library of Congress, research paper orthodoxy, web searching. I can set up an RSS feed..." – The Librarian: "Quest for the Spear," TNT, 2004

Every so often, back in "the old" pay TV days, we'd get in the family room first and get the TV remote control ... not real often, but sometimes

That meant we could search through the hundreds of obscure channels that were there seemingly to make us think we were getting a helluva' deal ... 500 channels for only $100.

There were rare times when we struck gold with a Godzilla movie from the â??50s.

The big lumbering dude had a really bad case of psoriasis or shingles. Was never quite certain.

But we enjoyed it because it wasn't the same stuff we saw from Hollywood, but a film created and produced by professionals outside the US with a unique perspective.

Yeah, the dubbing sucked with the lip movement and words being many seconds apart; but hey, it was Godzilla.

Yeah, but we've always thought the best way to understand that we're all different but the same was to see the films/shows the way they were locally produced and mentally stumbling/translating what was said.

Streaming has taken a lot of that fun out of our earlier endless search for a good foreign film because they've increased their production/acquisition of content from other countries.

Now they're ... everywhere!

Lots of folks like to say that the rise in global content is because of the dual strikes (WGA/SAG–AFTRA) in the US last year.

Yes, the disagreement did bring the creative machine in the Americas to a halt.

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The IBC Awards are back! | Enter Now (IBC)

 The IBC Awards are back!

We are delighted to announce that entries for the IBC Innovation Awards are open. 

The call for entries will close on 31st May 2024.

All parts of the industry are invited to suggest nominations for projects and programmes.

RAISING THE BAR FOR STREAMING & BROADCAST (Harmonic)

We brought AI-powered innovation to NAB 2024

WDR Filmhaus to Implement Riedel Infrastructure (Riedel)

Award-Winning MediorNet HorizoN Hybrid Processing Platform Serves as Bridge to IP 

Harmonic Extends cOS Broadband Platform with Breakthrough Intelligent Speed Maximizer (Harmonic)

New Beacon Application Maximizes Broadband Speeds, Improves Reliability, Enhances Quality of Experience and Lowers OPEX 

HHB - Upgrades, New Products, and More! (HHB)

Storm, a full service post-production company based in Covent Garden, has upgraded its main audio suite to Dolby Atmos.

The IBC Awards are back! | Enter Now (IBC)

 Unique in the industry, the IBC Awards this year bring together under one umbrella IBC’s Innovation and Social Impact Awards to enable a single celebration of different industry advances – creative, operational, social or commercial. 

That. Just. Happened. (NAB Show)

hank you for showing up and bringing your time, your talent and your own unique genius to NAB Show.

IABM Announces BaM Awards® Winners at 2024 NAB Show (IABM)

Outstanding Innovation Across the BaM Content Chain 

The Collision of Gaming and TV | Register Now (IBC)

Join IBC365 on Wednesday, April 24th at 14:00 BST as we discuss how the world of gaming is colliding with television, creating exciting new opportunities.

IBC Launches 2024 Innovation Awards with Nominations Now Open across Five Categories (IBC)

Categories expanded to encompass social advances and sustainability through a unified awards programme and single ceremony celebrating industry innovation

That. Just. Happened. (NAB Show)

We. Just. Did. That. And it was seriously amaaaaziiiing. Thank you for showing up and bringing your time, your talent and your own unique genius to NAB Show. It simply doesn’t get any better than all of you. Attendees. Exhibitors. Sponsors. Speakers. Partners. All of us together in the same place moving the industry forward. Mic drop.

IABM announces BaM Awards® winners at NAB Show 2024 (IABM)

 Outstanding Innovation Across the BaM Content Chain  

The winners of IABM's BaM Awards® were announced on 16 April during the 2024 NAB Show. The BaM Awards celebrate outstanding technological innovations that deliver real business and creative benefits



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Witbe to Boost Video Testing and Monitoring Technology With Automated Testing Bundles at ANGA COM 2024

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear

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Intinor brings excellence in contribution streaming to MPTS with Zest Technologies

WorldDAB News

Interra Systems Boosts Quality Assurance at 2024 Media Production & Technology Show

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Amagi's Latest FAST Report Unveils the Rise of a Diverse Global FAST Marketplace Emerging From U.S. Roots

Leading UK vendors join in the CABSAT 30th anniversary celebrations

PlayBox Neo to Promote Latest Smart Media Playout Innovations at CABSAT 2024

Imagine Communications NAB Show 2024 News Summary

Cobalt Iron Earns Patent on Analytics-Based Dynamic Authorization Control



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The Glitz, Hopes, Promises, Questions Were Back at CES 2024 24-Jan-24

 

Opening Day – This year, Gary Shapiro, CEO of CTA, marked the 100th anniversary of the organization and the opening to a product/information-packed CES 2024.

After all these years, it’s great to get through the holidays and make our annual trek to Las Vegas to see what’s new, what’s exciting and what the **** were they thinking with their techie offerings.

Gary Shapiro, CEO of CTA (Consumer Technology Association) has been opening the CES show and gives folks an idea of what they’ll see and miss during the four-day event spread across 2.5M square feet of exhibit space.

 It’s impossible for th3 130,000 plus attendees to catch all of the business/industry/government keynotes/panel sessions and still have time to visit anything more than a sampling of the 4,000 plus exhibitors, including about 1,200 start-ups that hope to be discovered and sell their stuff or their company. 

AI was in every product, service, promise we saw this year, along with a lot of cool and not so cool products.

AI - A Very Useful Video Entertainment Tool Kit 24-Jan-24

  

Hero image – “A.I. Artificial Intelligence,” Warner Brothers

To the logical conclusion… that Blue Fairy is part of the great human flaw to wish for things that don’t exist, or to the greatest single human gift – the ability to chase down our dreams.” — Professor Hobby, “A.I. Artificial Intelligence,” Warner Bros., 2001

Money has been important in the WGA/SAG-AFTRA strike– and you name it strike; but that’s a discussion for a later discussion.

Money was a skirmish … the long-term battle/discussion is intuitive/generative AI and the benefits it is going to deliver for studios, creators, audiences.

It’s the pitch all of the AI experts – Greg Brockman (OpenAI), Clement Delangue (Hugging Face), Sundar Pichai (Alphabet/Google), Satya Nadella (Microsoft), Aidan Gomez (Cohere) and hundreds of other VC-funded start-ups around the globe – have given that resonate with bosses … better, faster, cheaper products, services, solutions.

Even Elon Musk, who is an expert in just everything, is in the mix to deliver the definitive AI solution.

At the same time, they’re releasing and promoting the brave new world, 350 experts (including the above) issued a joint statement, “Mitigating the risk of extinction from A.I., should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

Oh, that’s freakin’ great!

First of all, these better solutions are built on algorithms – a process/set of rules to be followed in problem solving operations by a computer.

Okay, that’s the basic premise and they seem to do what you expect them to do … sorta, kinda.

But have you ever written out the objectives/goals of the algorithms you’ve used?

Have you ever written/coded your own algorithm?

We haven’t either but then we don’t understand how to build/fly a plane. We’re comfortable that others did/do their jobs properly.

However, AI is a whole different thing because … we’ve seen the movies! 200l: A Space odyssey, Colossus, Westworld, Alien, Blade Runner, War Games, Star Trek, Ghost in the Shell, Matrix, Resident Evil, M3gan, MI: DR and probably 100s created/produced around the globe.

While it’s not technically about AI, we also viewed/enjoyed the start of it all, Metropolis, with Maria’s robot double. Gotta’ tell you, not once did things end up well for the characters that breath, eat, sleep, love/hate, desire/feel.

2024 Has a World of Potential for the Industry 02-Jan-24

“Without the burden of memories, we're a clean slate, we can have a fresh start. Nobody can tell you who you are but you yourself. This world is created by our thoughts. The rules are different here.” – Yan, “Coma,” Big Sky Films, 2019

Don’t know how to tell you but this was not the year we looked forward to this time last year.

Yes, 2020 was close to being a complete disaster, but most of us made it through with bare bones sanity.

2021/22 was all about shaping things up, getting a handle on what the new normal was going to be and getting ready for a year that would knock our socks off.

This was the year that was going to rock!

Okay, the year wasn’t BAD but it was just bad enough to seismically change the course of most of the industry’s plans and goals.

So, let’s see what tomorrow has in store for us.

First, let us clarify our position at the outset … we like to make our own mistakes so, AI? 

No freakin’ way!

After all, we’ve never seen an AI movie that ended well.

However, it’s here/coming, especially in the film/show industry.

It’s going to save time, money,and improve the product.  Just ask the “experts.”

Everyone wants their piece of the action, even though few can describe it other than it’s going to be great.

Dive in … what could possibly go wrong?

Just Business - Entertainment works best when it is professional 02-Oct-23

 

“Cause he's got everything workin' for 'im: timing, touch. It's a great feeling, boy, it's a real great feeling when you're right and you KNOW you're right.” – Fast Eddie, The Hustler, Rossen Films, 1961

We really thought 2023 was going to be the new normal.You know folks going back to work in new ways – some remote, some at the office, things being done in new, different even interesting ways and stuff getting done. The economy in the U.S. and most industrialized countries had stabilized and even improved (slightly, 2.9 percent) even though not as good as 2022 (3.3 percent) and signs are it will slow again next year because of high inflation and tighter money policies. But ordinary folks didn’t care about that because they were still trying to dig out of the pandemic years which put them even further behind. People in the U.S.  entertainment industry has been slightly bothered by that and this was the year they said BS we need to get paid equitably for our creative work – all of it.