Technical sales veteran Avery Schultz joins over-the-air TV and radio leader in new Regional Sales Manager role
GatesAir, a global leader in wireless, over-the-air content delivery solutions for radio and TV broadcasters, continues to grow its global sales team with the appointment of Avery Schultz as Regional Sales Manager for New Mexico, Oklahoma and Texas. Based in Dallas, Schultz’s depth of technical experience and strength in building customer relationships bolsters GatesAir’s North American sales team at a pivotal time of transformation for the U.S broadcast industry. She will report to Mark Goins, GatesAir’s Director of Transmission Sales in North America.
New to the broadcast industry, Schultz’s sales and engineering background well-positions her for success in an industry where business and technology truly come together. In her previous position as Outside Sales Account Manager at IMI Critical Engineering, she spent more than five years managing outside sales, field service and repairs for more than 70 companies in the energy and utility industries. In addition to significantly exceeding multi-million revenue targets for three years straight, Schultz developed and implemented ongoing cost-savings programs for clients. Prior to IMI, Schultz served a similar role at Emerson Process Management in Houston, where she managed outside sales of measurement technologies (pressure, temperature, and flow transmitters) to oil and gas companies, and led cross-functional collaboration initiatives to improve customer relationships.
Collectively, Schultz’s experience in high technology sales, strategic customer relations and cost reduction programs offer an ideal convergence of talents for success in an industry faced with challenging transitions, tight deadlines, and evolving efficiency requirements.
“With our TV customers navigating a challenging repack landscape and our radio customers exploring options for new analog and digital services, Avery’s expertise across business and technology is a welcome enhancement to GatesAir’s talented sales force,” said Joseph Mack, vice president of sales, Americas for GatesAir. “Furthermore, Avery’s experience in reducing operational costs for customers will strongly resonate with all of our broadcast customers that seek to reduce energy consumption, cooling loads, system maintenance, and other costs associated with powering RF operations.”
Schultz notes that her passion for, and experience with, technology and engineering injects a sense of excitement to her new role, which she believes goes a long way in building strong sales relationships.
“There is a significant amount of change happening in this industry, and technology never ceases to move forward,” said Schultz. “I look forward to communicating how GatesAir can help broadcasters add services, enhance performance and save money as we work to address the challenges of our customers.”
GatesAir, Inc., a portfolio company of The Gores Group, provides complete solutions for over-the-air radio and television broadcasting, leveraging wireless spectrum to maximize performance for multichannel, mission-critical services. Powering over-the-air networks worldwide with unparalleled reliability for nearly 100 years, GatesAir’s turnkey solutions enable broadcasters to create, transport and transmit radio and TV content. With customers in more than 185 countries, the company leads the industry in innovation and design breakthroughs, improving efficiency and reducing total cost of ownership with all products designed and assembled in the USA. Visit www.gatesair.com for more information, Like us on Facebook https://www.facebook.com/gatesair, and follow us on Twitter at @GatesAir.
About The Gores Group
The Gores Group, founded in 1987 by Alec Gores, is a global investment firm focused on acquiring controlling interests in mature and growing businesses which can benefit from the firm’s operating experience and flexible capital base. The firm combines the operational expertise and detailed due diligence capabilities of a strategic buyer with the seasoned M&A team of a traditional financial buyer. Over its 30-year history, The Gores Group has become a leading investor having demonstrated a reliable track record of creating value in its portfolio companies alongside management. Headquartered in Los Angeles, The Gores Group maintains offices in Boulder, CO, and London. For more information, please visit http://www.gores.com.