Steaming Needs an Intelligent Search Engine

  “If you really want to look at someone, then your only option is to look at yourself squarely and deeply” – Koshi Takatsuki, “Drive My Car,”  C&I Entertainment, 2021  

Don’t you just hate it?  You go into the family room and turn on your big-screen set so you can watch a certain movie or program

Suddenly, you have absolutely NO idea which of your paid and ad-supported services it’s on and end up watching something, anything.

We recently read a Deloitte study that found 84 percent of consumers reported they are spending more time with their online entertainment at home.

Well, Yeah!

We’re not atypical. Have a film/show we really want to watch so we cruised Netflix … not there.  Moved on to Disney +…then Amazon Prime…then HBO Max and; just for the heck of it, tried Apple TV+.


Every Streamer Plans to Win

 “Look, whatever they are, they're inside the Block now. They're after everyone.” – Jerome, “Attack the Block”, Screen Gems, 2011

Reid (Hastings) once told us that Netflix,s only competition was sleep and we believed him … until we didn’t.

While we blissfully watched the new shows/movies he and Ted (Sandaros) pumped out, the two were expanding around the globe (now available in 190+ countries), making sweetheart deals with governments and studios like the recent one with France.

No, the agreements weren’t nefarious. 

To the contrary, they were good for countries, local studios/indies, local viewers and the rest of us who accepted their first monthly price increase since 2020.

Price increases were something we had become accustomed to in the old cable bundle days, which was why we cut them off; but the increase was only $1-$2 and they don’t have advertisers to pay part of the tab so … it’s different for the time being. 

In addition, Netflix agreed to show 25-30 percent of French content in the country and obviously they’re hoping they discover some projects that will resonate with subscribers here and abroad like Squid Games, La Casa de Papel (Money Heist), Atelier and more. 

France sweetened the deal by cutting its theatrical window by more than half (36 months to 15) and the local industry will probably now be more receptive to Cannes Film Festival submissions (got the cold shoulder before).

Recent Appointments

Outline appoints Daniele Tebaldi as Chief Technology Officer

Latest News

Over 85% of floor space now already sold at IBC. Book your place today.

 Spread across 11 individual halls, each themed around specific areas of technology, IBC2022 will bring together the leading innovators from across the industry.

IBC Exclusive Webinar: The Enhanced TV Sports Experience | Register Now

 Click to View all upcoming webinars.

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IMMERSIVE INNOVATION FROM MERGING AND FLUX:: Immersive Pyramix, Ovation and SPAT Revolution offers the ideal workflow

Merging Technologies shares stand 7-P190 with our long-term partners from FLUX:: Immersive and will be demonstrating how simple content can be prepared for live events. 

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HHB NEWSLETTER: This April: Avid Award, Customer News & New Team Member

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