EBS, the leading full-service provider of EPG data for platforms and channels worldwide, has announced that it has been chosen by BT Sport to facilitate the supply of EPG data listings for all its channels, BT Sport 1, BT Sport 2, ESPN on BT Sport, BT Sport Europe and its red-button service BT Sport Extra across multiple platforms. Using EBS’ Pawa software solution, BT Sport has a fully integrated data workflow that enables it to work in conjunction with broadcasters to develop new functionality such as support for Red Button channels.
BT Sport broadcasts a wide range of top-tier programming including the Barclays Premier League and, from the 2015/16 season, exclusively live coverage of the UEFA Champions League. BT Sport also broadcasts rugby in the form of the Aviva Premiership and European Champions Cup, as well as a range of other sports covering tennis, motorsport and a range of American sports such as NBA and MLB. BT Sport channels are available on the BT TV, Sky and Virgin Media platforms in the UK.
Using Pawa in-house, BT Sport operators are able to control the entire EPG workflow for all BT Sport channels. This enables the team to be flexible and accurate in a fast paced environment that’s often subject to change. As well as these technical advantages, Pawa also provides BT Sport with greater creative control. Now operators can write their own synopses, better aligning them with other marketing activities.
Jamie Hindhaugh, chief operating officer, BT Sport and BT TV, said, “Controlling our EPG in-house in the fast-paced environment of live sports broadcasting is a great development for BT Sport. In the crowded sports TV market, we know how much of an important part an accurate and informative EPG plays for viewers”
Keith Bedford, EBS Managing Director adds, “We are very proud to be working with such an innovative broadcaster like BT Sport, not just to deliver EPG data but also to develop new Red Button functionality and helping to grow channel visibility. Our Pawa solution provides a full portfolio of EPG data services that meets the needs of today’s modern broadcast world. We remove the complexity that the growing number of channels and distribution platforms present, providing broadcasters with a single point for data entry regardless of the way they deliver their content to consumers.”
EBS is a UK-based, full service provider of EPG data and metadata for platforms and channels worldwide. Founded in 1988, EBS New Media Ltd has developed the company’s flagship, in-house scheduling application, Pawa for both linear and on demand television, covering four areas: TV Channel Services, TV Platform Services, Download-to-Own/VoD and TV Listings Services. EBS has a team of experienced editors who research and write EPG synopses, and provide further editorial, translation and distribution services. Complementary to Pawa is EBS’ database of listings for over 650 UK and Irish TV and radio stations. It delivers accurate, enhanced TV schedules to publishers and developers, as well as powering the DigiGuide application, which provides industry professionals and consumers alike, with in-depth data and metadata. For further information about EBS please see www.ebs.tv . For further information about Pawa please see www.pawa.tv.