make.tv is driving the revolution toward cloud-based TV production further forward with its latest development, make.tv ACQUIRE. The new plugin enables third-party solution providers to integrate the functions of the make.tv Live Video Cloud into their own applications. As part of this development, make.tv is pleased to announce that Avid® has certified the integration of the make.tv ACQUIRE plugin within the Avid MediaCentral™ Platform ecosystem, using the Avid Connectivity Toolkit.
With make.tv ACQUIRE, Avid MediaCentral Platform users can enjoy complete access to the make.tv Live Video Cloud and all its features. News productions can be enriched with live feeds from smartphones and tablets. For example, news reporters can upload live streams using the free make.tv MOBILE APP and, at any time, the producer can determine the location of his roving reporters thanks to geo-localization, query their online status and communicate via a chat function and integrated intercom. On top of this, a tally light in the make.tv MOBILE APP notifies the reporter as soon as the supplied live stream is on-air.
As a result, make.tv is becoming a daily business tool for Avid users and news reporters all over the world. The seamless compatibility with other make.tv tools, such as make.tv SELECTOR and make.tv MANAGER, means that the content generated can be selected, managed and distributed with excellent flexibility. Producers also have the option of transferring their content to Avid Interplay® | Production.
“In our Internet live production tool, we are bringing together all of the features essential for the cloud-based acquisition, production and distribution of video content. Live formats such as news, events, sports and conferences can now be produced more quickly, more independently and most cost-effectively than ever before,” said Andreas Jacobi, CEO of make.tv. “The certification for the Avid MediaCentral Platform is a significant step on our journey towards revolutionizing live productions through cloud-based architectures.”
At this years IBC in Amsterdam at stand 3.B40, make.tv will introduce make.tv ACQUIRE to the European public for the first time. Prospective clients had the opportunity to see its features for themselves and learn how make.tv could streamline their own production workflows for greater efficiency and financial benefits.
make.tv is the leading cloud based live video production platform. The versatile solution allows production of multi-camera live streams, mixing with pre-recorded media and mobile/audience cameras, and distributing it live to Facebook, live destinations such as YouTube Live, many CDNs, or simply to corporate websites. Inputs can come from anywhere in the world and easily mixed into output streams as the production studio resides in the cloud. Interactive components include viewer polling and voting as well as inviting the audience to become part of a show with their own live video.
Next to the launch of the new and certified plugin make.tv ACQUIRE for the Avid* MediaCentral Platform, make.tv also launched make.tv SELECTOR and make.tv MEDIA MANAGER in 2015. These new production tools enable broadcasters to source and curate live content from more than hundreds of mobile contributors who are able to send their live content via the app by typing in a #STREAMTAG that correlates to a specific channel.
Clients include MTV/Viacom, Perform, Plazamedia, ProSiebenSat.1, ZDF, Mercedes Benz and tape.tv. make.tv is run and owned by SMT Streaming Media Technologies GmbH, based in Cologne, Germany.
For more information about make.tv, please visit: www.make.tv
*Avid and Interplay are a registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.