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World Cup Highlights Posted to Broadcaster’s Twitter Feed within Minutes
NRK, the Norwegian Broadcasting Corporation, has installed Vimond Highlights to streamline and accelerate the process of creating video clips from live coverage and posting them online.
During the recent Women’s World Cup football tournament, NRK used Vimond Highlights to create clips from the live stream, publishing them within minutes to the NRK Twitter feed. NRK had earlier trialled Vimond Highlights during the 2014 World Cup in Brasil.
“Publishing video clips of highlight events such as goals on the Twitter feed is a good way to let online viewers follow the match even if they can’t watch the stream,” said Glenn Pedersen, CTO at Vimond .“With Vimond Highlights, just one editor can watch several channels and create clips without assistance from technical personnel, so it’s highly efficient, and really quick to get content online.”
To integrate with NRK’s existing online publishing workflow the Vimond Highlights installation takes NRK’s streams and returns clip files with metadata to the publishing platform.
Vimond Highlights is a new approach to live-to-VOD conversion, combining a dedicated focus on rapid short-form clip production and distribution to social media with broadcast quality recording and editing tools. Vimond Highlights simplifies production by reducing the number of tools needed to cut and publish online from typically 4 or 5 to just one.
Available as a SaaS or installed on-site, Vimond Highlights offers native support for MPEG-Dash, HLS, Smooth Streaming and RTMP formats, accepts multi-bitrate source streams, and can ingest streams encrypted with any of the AES-128 based DRM technologies.
Vimond Highlights allows TV editors to access a live TV broadcast and create clips in a responsive web interface connected to the Vimond Highlights server, with frame-accurate scrubbing and editing, and editor-friendly keyboard shortcut controls. Users can create DVR windows for up to three hours’ stream recording per window, for subsequent clip editing. Multiple DVR windows can be set up, and can record and create assets automatically through the API, using structured metadata or information from an EPG.
“For premium sporting events and for breaking news, getting clips online in a matter of minutes means a broadcaster can stay right in the attention hotspot,” said Miguel Silva, EVP Marketing and Sales at Vimond. “NRK have shown how this draws people to its coverage – either broadcast or online – and promotes the broadcaster’s brand very effectively.”
Vimond Highlights is in use by broadcasters for high-profile clip publishing for major sports and news coverage. Broadcast users include TV 2 (Winter and Summer Olympics), TV 4 (Winter Olympics), NRK (World Cup), DR (X Factor), and Reuters TV (Reuters TV News).
About Vimond Media Solutions
Vimond Media Solutions AS (www.vimond.com) develops and markets tools for the new world of TV. Established in 2011 and based in Bergen, Norway, Vimond powers services from world leading online TV brands, such as Comcast, Thomson Reuters, TV 2, iflix, and leading broadcasters and service providers globally. We help these companies adapt and grow a rapidly changing digital audience by providing unique technology and expertise.