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Audience Interaction Driven by Rapid Clip Creation
Danish national public broadcasting corporation DR used Vimond Highlights during the recent general election to create interactive online clips of the campaign.
Vimond Highlights is in daily use by DR to augment the broadcaster’s entertainment and news offering, and helps create audience interaction with entertainment shows like X Factor. The time-pressured intensive coverage of major elections showcased the contribution Vimond Highlights makes to rapid workflow in online clip publishing.
“It is at times of continuous unfolding events that it becomes particularly important to get clips out to the audience within minutes of the action,” said Glenn Pedersen, CTO at Vimond. “The speed and operational simplicity of Vimond Highlights means users can create clips and distribute them to their websites in a fraction of the time it used to take.”
Vimond Highlights is a new approach to live-to-VOD conversion, combining a dedicated focus on rapid short-form clip production and distribution to social media with broadcast quality recording and editing tools. Vimond Highlights simplifies production by reducing the number of tools needed to cut and publish online from typically 4 or 5 to just one.
“Online content can be used both for VOD, to be consumed whenever the viewer wishes, or it can be a way of creating a stronger connection to the live coverage,” said Miguel Silva, EVP Marketing and Sales at Vimond. “DR shows the value of using rapid clip posting to involve its audience in events as they are happening.”
Available as a SaaS or installed on-site, Vimond Highlights offers native support for MPEG-Dash, HLS, Smooth Streaming and RTMP formats, accepts multi-bitrate source streams, and can ingest streams encrypted with any of the AES-128 based DRM technologies.
Vimond Highlights allows TV editors to access a live TV broadcast and create clips in a responsive web interface connected to the Vimond Highlights server, with frame-accurate scrubbing and editing, and editor-friendly keyboard shortcut controls. Users can create DVR windows for up to three hours’ stream recording per window, for subsequent clip editing. Multiple DVR windows can be set up, and can record and create assets automatically through the API, using structured metadata or information from an EPG.
Vimond Highlights is in use by broadcasters for high-profile clip publishing for major sports and news coverage. Broadcast users include TV 2 (Winter and Summer Olympics), TV 4 (Winter Olympics), NRK (World Cup), DR (X Factor), and Reuters TV (Reuters TV News).
Further information on Vimond Media Solutions and its products is available at www.vimond.com or by phone at +47 93 22 95 70.
About Vimond Media Solutions
Vimond Media Solutions AS (www.vimond.com) develops and markets tools for the new world of TV. Established in 2011 and based in Bergen, Norway, Vimond powers services from world leading online TV brands, such as Comcast, Thomson Reuters, TV 2, iflix, and leading broadcasters and service providers globally. We help these companies adapt and grow a rapidly changing digital audience by providing unique technology and expertise.
DR (from the earlier Danmarks Radio, which was the organization’s name until 1996) – officially rendered into English as the Danish Broadcasting Corporation – is Denmark’s national broadcasting corporation. Founded in 1925 as a public-service organization, it is today Denmark’s oldest and largest electronic media enterprise. The then Danmarks Radio was one of the 23 broadcasting organizations which founded the European Broadcasting Union in 1950.