IBC 2015: RAI AMSTERDAM 11th – 15th September 2015 Hall No 8 Stand 8.F02
• 360° visual content is a natural ‘fit’ for PufferSphere as LiveSphere™ content is displayed in Future Zone area
• With 360° content production becoming a more important and prevalent part of the industry, there needs to be a method of effectively viewing and assessing these outputs other than on virtual reality headsets. This is what makes the PufferSphere an interesting tool.
Edinburgh, Scotland: 1st September 2015: Pufferfish Ltd, creators of the world’s first commercially available interactive spherical display, will use its presence at IBC 2015 to showcase the surge of interest by broadcasters in 360° video broadcasting on its PufferSphere M600 display located in the Future Zone at IBC.
In the Future Zone, Pufferfish has teamed up with three leading-edge visual display content providers to highlight the scope of 360° video broadcasting technology – ATEME, the global leader in advanced video compression solutions for the broadcasting industry, Headcase VR a 360° virtual reality content studio and the renowned Californian director of photography Andrew Shulkind, who has collaborated with Headcase VR to design their 360° camera rig.
Seen as the ‘ultimate viewing platform for the 360° creator’, Andrew Shulkind and Headcase VR have been impressed with the power of the display as a tool to review their 360° content:
“Whether it be for viewing, presenting, instructing, quality control, mastering or previsualizing, the process of creating content in 360? requires a comprehensive understanding of the spherical perspective. In the live action 360?VR space, we spend our time conceiving, preparing and shooting an inside-out perspective to give the viewer a completely immersive experience no matter where they turn their head. In the creation process, having an outside-in perspective allows us to collaborate in a very high level way with creatives who may not have a history with 360? capture. It helps us verify our stitch, check our lens overlap, and importantly demonstrate the spherical nature of what we’re doing for agencies, clients, directors and producers in ways not possible with other monitoring options. And we’ve tried them all, from setting up monitors in a circle to tiling a display on a 65+” monitor, none of these hackneyed monitoring practices give as complete, as clean or as professional a shared viewing experience as the PufferSphere.”
Within the Future Zone, visitors will get the chance to review content from Headcase VR as well as the chance to interact with ATEME’s LiveSphere™, a revolutionary 360° video broadcast solution designed for live entertainment, sporting events and reality TV shows.
This platform fully highlights ways of integrating video compression techniques to make viewer engagement more immersive and interactive, complete with enriched content.
Geoff Kell, MD of Pufferfish comments:
"Many industry observers believe that total 360° broadcasting is shaping up as one of the key advancements in an industry that continually re-invents and evolves. This LiveSphere demonstration will use a PufferSphere M600 display to highlight just how we and our three associates overcame the complexities and challenges of advanced video compression technology that gives 360° broadcasting a foothold in tomorrow’s world.
“This is such an exciting medium to be working in and when delegates to IBC see our demonstration, I’m confident those involved in the broadcasting industry will see how this takes video content broadcasting to an entirely different level."
As IBC will clearly demonstrate, the professional production industry is increasingly exploring the power of 360° media. Whether this be filming in 360° for on-line platforms or virtual reality displays like Oculus, or showcasing the quality and quantity of footage they generate at live events, there are many senses in which the traditional viewing platforms fall short.
As well as two displays in the Future Zone, Pufferfish has a spherical presence on the Scottish Development International (SDI) stand (9.B30a) where visitors can scroll through a carousel of videos on the sphere.
Founded in 2008, Pufferfish is the world’s leading provider of spherical projection displays. With a focus on quality and simplicity, it offers the widest range of display solutions with spheres ranging from the 60cm diameter display showcased at IBC through to visually stunning 3.5m diameter inflatable displays.
From large-scale live production to intimate events, experiential branding to innovative advertising, world renowned museums to independent visitor attractions and research to education, Pufferfish continually looks for opportunities to introduce more people to a different way of thinking about the use of publicly-displayed content.
A truly global business, Pufferfish are proud to have delivered over 140 successful projects to clients in 25 countries over the past three years.
Geoff Kell sums up:
"IBC is designed to attract the very best in electronic media and entertainment and we see this as a fantastic platform for our PufferSphere M600 display. People are very intrigued by this concept and it’s very much a ‘talking point’ wherever we have it on show. Visitors coming onto the SDI stand or to the Future Zone will be amazed and delighted of its capability as a world class interactive physical spherical display solution that commands attention and interest."